# **Arbitrica Ltd Privacy Policy**
**Effective Date:** December 3, 2025
This Privacy Policy describes how Arbitrica Ltd ("we," "us," "our," "Arbitrica") collects, uses, discloses, and protects information in connection with the Arbitrica Chrome browser extension, web application, and related services that automate deal searching and booking (collectively, "Services"). Arbitrica Ltd is a company registered in the United Kingdom, operating from London.
## **1. Collection of Information**
### **Sources of Collection**
We collect, process, and use information about you when you:
- Install and/or access our Services through our browser extension
- Register for our Services
- Interact with our Services (including automated deal searches and booking actions)
- Connect to our Services through third parties, including travel booking sites, airline websites, and hotel platforms
- Contact us for support
- Participate in surveys or feedback requests
We collect certain information when you submit or provide it to us directly. When you have installed our browser extension, we also automatically collect information about you and your use of the Services, as detailed below, through the use of log processes, cookies, and other tracking technologies. Certain information is collected about you from third parties, including when you connect through third-party travel services.
### **Types of Information We May Collect**
The types of information we collect about you may include personal information of the following types:
- **Identifiers** that you provide us directly, such as your first and last name, email address, and/or phone number
- **Identifiers collected through your use of the Services**, such as unique online or device identifiers, IP address, device or session IDs and information regarding your system configuration (operating system and version), network, and connected hardware (e.g., computer or mobile device) and software applications
- **Account credentials**, including username and password
- **Commercial Information** about you, such as records of travel searches, hotels, flights, car rentals, or other services you search for, view, or book through our Services, including:
- Travel destinations, dates, and preferences
- Hotels, airlines, or service providers you search for or view
- Prices and deals you've been shown
- Booking confirmations and transaction history
- Loyalty program numbers and preferences
- **Internet and other Network Activity**, such as:
- URLs of travel booking pages you visit while using our extension
- Date and time stamps associated with your searches and bookings
- Click stream data as you navigate through travel sites
- Browser type and version
- **Payment Information** necessary to complete bookings, including payment card details (processed securely through our payment processors)
- **Location Information** (general location based on IP address; precise location only if you explicitly consent)
We do not collect or process sensitive personal information such as health data, biometric data, or precise geolocation without your explicit consent.
### **2. Use of Information We Collect**
We use information we collect about you for the following purposes:
**To Provide Our Services and Manage Your Account, including to:**
- Process your registration and maintain your account
- Enable automated deal searching and booking features
- Track your travel searches and preferences
- Process payments for bookings made through our Services
- Send you booking confirmations, updates, and administrative messages
- Provide customer support and respond to your inquiries
**To Personalize and Improve Our Services**
- Create a profile of your travel preferences to show relevant deals
- Use your search history to recommend similar destinations or services
- Analyze usage trends to improve our AI algorithms and deal-finding capabilities
- Test and optimize our booking automation features
**To Provide You Marketing Information**
- Send you personalized travel deals, promotions, and service updates via email
- Show you targeted offers based on your travel preferences
- You can opt out of marketing communications at any time
**To Protect You, Others, and our Business**
- Investigate and limit fraud, spam, and malicious activities
- Improve security measures for automated booking processes
- Assert and defend our legal rights
**To Comply With Applicable Laws**
- Comply with UK and EU data protection regulations
- Respond to lawful requests from authorities
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### **3. Disclosure of Information**
We may disclose your information in the following circumstances:
**Disclosure to Our Service Providers**
We may disclose all categories of your personal information with third-party service providers who perform operations on our behalf, such as:
- Cloud hosting providers (AWS, Google Cloud)
- Payment processors
- Customer support platforms
- Analytics providers
These providers are contractually bound to use your data only for our benefit and in compliance with data protection laws.
**Disclosure to Travel Partners**
When you book through our Services, we disclose necessary information to airlines, hotels, car rental companies, and other travel providers to complete your booking. This includes:
- Your name, contact details, and payment information
- Travel details and preferences
- Loyalty program numbers (if you provide them)
**Disclosure for Legal Purposes**
We may disclose information when required by law, such as:
- In response to subpoenas or court orders
- To cooperate with law enforcement investigations
- To enforce our Terms of Service
- To protect our rights, property, or safety
**In Relation to Business Asset Transfers**
If Arbitrica Ltd is acquired or merges with another company, your information may be transferred as part of that transaction. The acquiring company would be required to honor this Privacy Policy.
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### **4. Your Choices**
**Updating Account Information**
You may update your account information by logging into your account settings.
**Communications Preferences**
You can opt out of promotional emails by clicking "unsubscribe" in any email or adjusting your account preferences. You will still receive service-related communications about your bookings and account.
**Data Collection and Sharing Preferences**
You can disable certain data collection features in the extension settings. To stop all collection, uninstall the browser extension.
**Uninstalling the Extension**
To completely withdraw consent to data collection, uninstall the Arbitrica extension from your browser.
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### **5. Your Privacy Rights (UK/EU Users)**
Under UK GDPR and EU GDPR, you have the following rights:
**Right to Access**
You have the right to request a copy of the personal information we hold about you.
**Right to Rectification**
You have the right to request correction of inaccurate or incomplete personal information.
**Right to Erasure ("Right to be Forgotten")**
You have the right to request deletion of your personal information, subject to certain exceptions (such as ongoing booking obligations).
**Right to Restrict Processing**
You have the right to request that we limit the processing of your personal information under certain circumstances.
**Right to Data Portability**
You have the right to receive your personal information in a structured, machine-readable format.
**Right to Object**
You have the right to object to processing based on legitimate interests or for direct marketing purposes.
**Exercising Your Rights**
To exercise these rights, please contact us at privacy@arbitrica.com or through our support portal. We will respond within 30 days as required by law.
**Right to Lodge a Complaint**
If you believe we have violated your rights, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or your local data protection authority.
---
### **6. Data Retention**
We retain your personal information for as long as necessary to provide the Services and for legitimate business purposes, including:
- Active account maintenance
- Compliance with legal obligations
- Resolution of disputes
- Enforcement of our agreements
When no longer needed, we securely delete or anonymize your information.
---
### **7. Information Security**
We implement technical and organizational security measures appropriate to the risk level, including:
- Encryption of data in transit and at rest
- Secure authentication protocols
- Regular security assessments
- Access controls and staff training
No internet-based service can guarantee 100% security, but we take reasonable steps to protect your information.
---
### **8. International Data Transfers**
Arbitrica Ltd is based in the United Kingdom. Your information may be transferred to and processed in countries outside the UK/EU, including the United States, where our service providers operate. We ensure appropriate safeguards are in place for such transfers, including:
- Standard Contractual Clauses approved by the European Commission
- Ensuring recipients maintain adequate data protection standards
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### **9. Third-Party Links and Services**
Our Services may contain links to third-party websites (travel booking sites, airline websites, etc.). This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party services you use.
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### **10. Changes to This Privacy Policy**
We may update this Privacy Policy from time to time. We will notify you of material changes by:
- Posting the updated policy on our website at **https://www.arbitrica.com/privacy**
- Updating the "Effective Date" at the top
- Sending an email notification for significant changes
Your continued use of the Services after changes constitutes acceptance of the updated policy.
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### **11. Contact Us**
If you have any questions about this Privacy Policy or our data practices, please contact us:
**Arbitrica Ltd**
Address: 17 Hardwicke Rd, London W4 5EA, United Kingdom
Email: **privacy@arbitrica.com**
Support: **support@arbitrica.com**
Website: **https://www.arbitrica.com/privacy**
**Data Protection Officer**: privacy@arbitrica.com
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### **12. California Privacy Rights Notice**
*If you are a California resident, this section applies to you.*
Under the California Consumer Privacy Act (CCPA), you have the right to:
- Know what personal information we collect about you
- Delete your personal information
- Opt out of the "sale" or "sharing" of your personal information
- Non-discrimination for exercising your rights
To exercise these rights, please email **privacy@arbitrica.com** with "CCPA Request" in the subject line.
We do not "sell" personal information as traditionally defined, but we do share data with travel partners to provide our Services. You may opt out of this sharing for targeted advertising purposes.
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**Effective Date:** December 3, 2025